One of my readers mail me and ask what is the best permalink structure for SEO in WordPress and How to setup permalinks in WordPress? So in this article Tricks Academy will explain all about setup permalinks in WordPress. How Permalinks beneficial for SEO. and what mistakes to avoid when setup permalinks in WordPress.
What is Permalinks?
Permalinks are what visitors enter in the browser to view one of your pages. The URL of your content you publish on your WordPress blog is known as permalink. Search engine and other sites use your permalinks to link to your website. In our general life, we all live in a home and we have specific address of our home. Address made from your home number, Street, City, State, Country. We give our address to someone who wants to come at our home. so Permalink is address of our site, content you publish. because of this, they are very important.
Default structure of Permalinks in WordPress?
You can find permalinks option under setting of Dashboard. WordPress has various type of permalinks structure in permalinks setting. By default, WordPress has permalinks structure like
To be more specific the number refers the id of the table row in the wp_posts table in your WordPress Database. These links are not user-friendly and SEO friendly.
Mistake#1: Most the new blogger start publishing their content with the default permalink structure of the WordPress. Default URL is poor in SEO and it doesn’t tell visitors to anything about the post they are visiting. So don’t Use default structure of WordPress.
WordPress 4.2 and later versions have post name permalink structure as Default. So if you recently update your WordPress then don’t worry about the default structure.
What is SEO friendly Permalinks Structure?
Many bloggers are confused for which permalinks structure is best for SEO? “post name” permalinks structure is more SEO friendly and user-Friendly. It is short and sweet. It looks like
A few suggested SEO friendly permalinks are
(Tricks Academy Recommendation)
Many bloggers suggest Category/postname structure. It is also fine but your category name is short and meaningful. And you are not using multiple categories/posts in your WordPress blog. It creates hierarchical structure of content on your website. This structure ensures to visitors what category they are viewing. I don’t recommend this because it may lead to duplicate content on your blog which hurts SEO.
Day and Name(%year%/%monthnum%/%Day%/%postname%/)
This format recommended to websites those are publishing many articles in a day. For an example news website. It ensures them to when the article was published. But this format takes away the capability of republishing your post at later date. Republishing the post does not make sense because you are using old date in permalinks.
How to setup permalinks in WordPress?
In above we learn that post name is best permalink structure for WordPress blogger. Go to Dashboard> Setting> permalinks. you see some peramlinks structure.
select postname structure and save it. You can set custom permalinks also as per your website requirement. There are 10 structure tags that will help you to create custom links.
Key points for SEO friendly permalinks
- Use the main keyword of your post in permalinks
- Prefer dashes over underscore.
- Remove stop words from permalinks (such as “for”, “to”, “is”).
- Never change permalinks after publishing the post otherwise, you will get 404-page error. (this is mistake#2 many bloggers do)
- In any case, you change permalinks of your published post set up 301 redirections from old post to new post by using .htaccess. you can use WordPress plugin to setup 301 redirections.
If your site is very large and getting huge traffic. You are planning to change permalinks structure. First I suggest avoid changing your permalinks. Because changing permalinks structure drop traffic on your website and you will get many numbers of 404-page error. You will lose social counts on your post also. Still, you think for changing permalinks structure. Make proper 301 redirections from old permalinks to new permalinks.
if you face any problem regarding changing permalinks and 301 redirections, comment here i will try to solve your problem.